In today’s world, digital marketing is becoming increasingly popular among businesses of all sizes. According to the U.S. Small Business Administration (SBA), small business owners who use social media marketing services have seen their revenues increase by an average of $49,000 annually since 2022. Social media sites like Facebook, Twitter, Instagram, LinkedIn, and YouTube allow companies to connect directly with customers and prospects, share information about products and services, promote sales activities, and respond to questions and comments from users.
What Is Digital Marketing?
The promotion of items or brands using electronic devices or the internet is known as digital marketing. It includes email marketing, search engine optimization (SEO), online advertising, mobile advertising, paid search engine results, display advertising, website analytics, conversion tracking, social media marketing, content marketing, influencer marketing, video marketing, and many others. All of these techniques are forms of digital marketing, which means they involve the use of technology to market the company’s product or service.
Why Should You Use Digital Marketing?
The primary purpose of digital marketing is to reach potential customers who spend time reading reviews, researching products, and searching for answers. By targeting the right audience at the right time, marketers can make sure their message gets noticed. In fact, 94% of consumers say they trust online reviews as much as personal recommendations.
How Can You Use Digital Marketing?
There are several ways to use digital marketing to promote your business. Here are some examples:
Email Marketing – One of the oldest types of digital marketing, email marketing involves sending emails to customers and prospects. These emails could go out daily, weekly, or monthly depending on your preference. However, it is recommended that you avoid sending more than two emails per week due to spam filters.
Search Engine Optimization (SEO) – SEO refers to the process of optimizing websites to rank higher in search engines, such as Google. To do this, webmasters need to know how keywords work, what keywords people are typing into search engines and the basic rules of backlinking.
Online Advertising – There are many different types of online advertising, including banner ads, text links, e-mail promotions, and sponsored posts. Unlike traditional print advertisements, online ads are visible everywhere across the Internet, making them highly targeted and effective.
Mobile Advertising – Mobile advertising is similar to online advertising, except that it uses handheld devices instead of desktop computers. Since smartphones are now commonly used to access the Internet, mobile advertising is a natural fit for businesses looking to target potential customers wherever they happen to be accessing the Web.
Pay Per Click (PPC) – PPC is one of the most cost-effective ways to advertise on the Internet. Instead of paying for each click on your ad, advertisers pay only when a user clicks on their link. Advertisers bid on keywords relevant to their business and advertise their site on search engines.
Content Marketing – Content marketing encompasses everything from blog articles and videos to eBooks and white papers. This type of marketing often leverages a customer’s existing knowledge, interest, and hobbies. For example, if you own a bakery and want to attract more customers, you might create a blog post discussing topics related to baking.